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WELCOME TO THE ADVERTISING MEDIUM
FOR LONDON, TELEVISION ON THE BUSHOW DOES IT WORK: High resolution, 20” flat LCD/TFT screens, are now fitted inside London Buses on major bus routes. These new digital screens are both upstairs and down. The screens are clearly visible to all passengers.
WHAT WILL THE SCREENS SHOW: The screens carry a visually powerful, 15 minute, silent loop of programming, news, sport, weather, local travel information, entertainment news, horoscopes etc and within this 15 minute loop there are advertising breaks. Commercials up to 60 seconds in length can be placed in these slots.
WHO WILL SEE THE ADVERT: Just about everyone who gets on board. Every weekday over 6,500 scheduled buses carry around 6.4 million passengers. In fact more people are using the bus now, than at any time since 1969, and that number is still set to grow. So if you are looking for more customers, it makes sense to utilize this exciting new medium.
I DON’T HAVE AN ADVERT: No problem. Here at Targeted Television Media all the expertise you need is on hand. We will help you produce a commercial that is effective and eye catching.
WHY HASN’T THIS BEEN DONE BEFORE: Quite simply the technology wasn’t available. People travelling on buses are a uniquely captive audience. The screen advertising delivers a first class direct response media using high-resolution flat screen technology.
WHAT WILL IT COST: The good news is that London buses run from early in the morning until late at night all through the week. So you can choose to run an advertising campaign continuously for a month or pick particular parts of the day, either way we can tailor a campaign to fit any marketing budget.